Marketing tools

Understanding your customer

Google analytics

Your website should be registered with Google analytics platform.

Consumer behaviour and trends site

Google's dedicated website on up to date trends relating to consumers.

You Gov - Customer insights

You will need to register for basic information on consumer insights, however, a very interactive website.

Nielsen Consumer Insight

Highly American based, but good insight into the future of consumer trends.

Setting Website objectives

Have a look at Domino's pizza - What is the objective here for Dominos? Order Pizza Now (We want to know where you live)

But then have a look at Lingscar - A very creative website however what is the objective? Can you recall the website?

Facebook advert tool to assess audience


Google trends

Find the latest trends through simple searches

Google dashboard



Youtube

400+ hours of video uploaded every minute1 Billion hours of video watched everyday

Renderforest

All in one platform for creating your intros, explainer animations, promotional videos, logos or even a professional website

Animoto

Create videos in minutes with Animoto's easy video maker.

Instagram

1 billion active users on Instagram84 x more engagement with brands on Twitter

Snapchat

187 million active daily usersGeofilters - take over events


Twitter

326m active users (80% access it through a mobile device)500m tweets sent daily
Twitter analytics
Support with Images.GIFS.Videos
Twitter lists for competitors or angry customers
Use Twitter search tool

Facebook

2.27 billion monthly active users - active mobile users - Develop strategy to play to the algorithms

Stalkscan

526 million users

25 million users in the UK